Pay Per Click Case Study

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How To Generate Leads Online, Updated For 2018.

The last post on the blog was about 2 weeks ago, I do my best to update everyone what kind of work is done behind the scenes. Before I continue with this blog post a big special thank you to Cesar Corona, Ivan Corona and Jose Linares for investing your TIME with me and my crazy ideas. LOL.

While I am not posting on regular basis, I was busy with the team trying to put a MARKETING PLAN to EXECUTE,  and FIGURE OUT which is the best platform for generating leads online. I tested 4 different channels Facebook and Instagram, Google Adwords,Bing Ads, Snapchat. I also wrote down how many campaigns I ran a total of 17. Only 1 traffic channel was successful for generating leads and it was Bing. (Based On Our Personal Results)

Traffic Channels For Marketing

FB Ads and Instagram– Social Media Traffic (10 Campaigns)Facebook  Ads: I do like how they have a lot different ways when it comes to MARKETING.  Also Facebook bought Instagram Ads, so Facebook Ads allow us to create ads for Instagram within the same platform. I was not happy with my results it was a FLOP. LOL. ( Will have to continue testing campaigns)

Google Adwords– Search Traffic (5 Campaigns)Google Adwords: Same thing with FB Ads, they have HIGH CPC which is nice if you can afford $2.00 CPC, people actually are looking for a product, the traffic is more targeted than Social Media Traffic.

Bing Ads-Search Traffic (1 Campaigns)Bing Ads: By far my favorite place to get leads, this will be my number one source to get traffic for MOBE affiliate links.

Snapchat-Social Media Traffic (1 Campaign)Snapchat: Is cheap, all you have to do is create stories, highlight the market, for example say you want to target people who are in a Starbucks, enjoying coffee, well is possible to get in their snapchat stories to deliver the ad and through events as well.

PPC Campaign Results.

I had to go back to the basics, which is bing, I set up my ads. Here’s the main point we were  able to generate leads for our own personal business online. The campaign only got 4k impressions, and we have access to 90k impressions. Still a lot of investing and testing before we can get more sales online. Is a challenge, but is worth it.

Our Results:

Generate 10k Leads For 2018.

The goal is to generate 10,000 Leads for MOBE.

Have a good Thanksgiving!



2 thoughts on “Pay Per Click Case Study

  1. Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should change:
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal: )

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    1. Nice website! I think is great, easy to navigate. Not all traffic is created equal, try to focus on one traffic method. For best results stick to SEO, you can improve your organic traffic :).

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